The PLG Collective (productled.org) was founded by Appcues in April 2019. With a distinct brand and URL, this resource is dedicated to empowering new and veteran SaaS professionals to understand, advocate for, and implement product-led strategies and tactics within their own organizations. Internally, you might see us refer to this as PLGC or The Collective.
Logos
Primary logo
Use this version of the logo when you have an ample amount of space to feature it. You may use the dark version, or the light version depending on your background color.
BACKGROUND color
#FFFFFF
BACKGROUND color
#0A1425
Secondary logo
If you are limited in vertical space this version of the logo is better for readability. You may use the dark version or the light version, depending on your background color.
BACKGROUND color
#FFFFFF
BACKGROUND color
#0A1425
Brand mark
Use the brand mark only in contexts where the full logo has already been introduced. The first mark shown below is the primary version. Secondary versions are available for instances where the primary mark has already been established.
While the brand mark is highly recognizable, it should never serve as the sole representation of our brand. The only exceptions are social media avatars or cropped applications (such as circles or squares) where the full logo will not fit.
Primary
BACKGROUND options
#FFFFFF
#0A1425
BACKGROUND options
#FFFFFF
#0A1425
BACKGROUND options
#FFFFFF
#0A1425
.svg){kind=icon}
Download additional logo files and sizes
Colors
Primary color palette
The PLG Collective relies heavily on the use of gradient pops accompanied by white and navy contrasts. As with all of our sub-brands, Blurple is used as a primary color. The PLGC primary gradient is a twist on the Appcues Blurple gradient.
Name Blurple
hex#5C45FF
Name Abyss
hex#0A1425
Name Pure White
hex#FFFFFF
Name Nor'easter
hex#F5F7FA
Gradients
PLGC has three main gradients used throughout the brand. Pretty in blurple is our primary gradient when it comes to the brand mark, but throughout marketing materials is used equally with the other two gradients.
HEX #5C45FF
HEX #FF5BFF
HEX #084EFF
HEX #00F3FF
HEX #FF3CA8
HEX #FFB452
Supporting colors
These are the colors that make the gradients of the brand. Each of our sub-brands uses Blurple in their color schemes, but PLGC also uses colors that are unique and not in the Appcues color palette.
Name Blurple
hex#5C45FF
Name Product Pink
hex#FF5BFF
Name Whale hello
hex#084EFF
Name Electric blue
hex#00F3FF
Name Manic Panic
hex#FF3CA8
Name Creamsicle
hex#FFB452
Slides
PLGC has its own slide deck template you can use that is linked below.
Download PLG Collective Google Slides