Our logo is the most recognizable, memorable, and impactful representation of our brand. To use our logo to its full potential, please adhere to the guidelines below.
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Primary logo
This is the ideal form of our logo. Please use this version whenever possible.
Secondary logos
Our primary logo may not be ideal for every situation. This is where our secondary logo comes into play. Please use care when choosing and implementing the secondary versions of the logo and pay close attention to the approved background colors.
This logo is ideal for a high impact on a darker colored background. A good example of using this logo correctly is on the first slide of a presentation.
BACKGROUND options
#5C45FF
Any color "400" from guidelines
This logo is to be used on our Smurf Blood background color only.
BACKGROUND color
#020C1C
This logo is best for a clean, monotone approach when you want a mix of subtle and high contrast.
BACKGROUND options
#FFFFFF
#f4f2ef
Any color "100" from guidelines
Brand mark
Our brand mark should only be used in places where the primary or secondary logo has already been established. The brand mark is recognizable but must never be used as the sole representation of our brand. The only exception is if it is being used for a social media image, or cropped into a circle or square that would not work with the full logo.
This brand mark is best for clean, recognizable, and high-impact usage.
BACKGROUND options
#FFFFFF
#F5F8FB
#020C1C
Any color "100" from guidelines
This brand mark is best for high impact on a gradient or colored background.
BACKGROUND options
#5C45FF
Any color "400" from guidelines
This brand mark is best for a clean, monotone approach when you want a mix of subtle and high contrast.
BACKGROUND options
#FFFFFF
#f4f2ef
Any color "100" from guidelines
Clearance
For clarity and impact, please provide the proper clearance around the logo. Visualize the letter "A" from our logo to provide a visual estimation of clear space around the logo.
Logo crimes
You know the rules. I trust you all not to do anything funky like put it upside down or change the brand mark to orange, pretty please 😅. But just in case you feel tempted, here are some of the rules.
Don't change color
Don't rotate
Don't stretch or scale
Don't use drop shadow