Iconography

We use icons to add visual interest throughout our brand spaces. Icons create delight and reduce cognitive load. We commonly use icons to draw attention to a button, explain a menu, describe a feature, and many more use cases. Icons are a powerful tool for your repertoire.

We use a library of Icons called Phosphor in the Duotone styling

If you are using Figma you may download the full icon library here:
➡️ Phosphor Figma Library

If you don't use Figma, you can download some individual icons I saved out here:

Download branded icons

Dark icons

Dark icons work best on lighter backgrounds, offering clarity and precision with a more refined tone compared to the colored versions.

🗒️ If you are using the Phosphor Figma Library these icons should be set to #020C1C

approved background colors

#FFFFFF

#f4f2ef

Any color "100" from guidelines

examples of correct usage:

Blurple icons

Blurple icons can add some impact and flair to a clean and simple layout. If everything else on your page is neutral colored, consider opting for the Blurple icon set!

🗒️ If you are using the Phosphor Figma Library these icons should be set to #5C45FF

approved background colors

#FFFFFF

#f4f2ef

#020c1c

Any color "100" from guidelines

examples of correct usage:

White icons

Our white icons are clean and straightforward, ideal for use on Blurple or other dark backgrounds!

🗒️ If you are using the Phosphor Figma Library these icons should be set to #FFFFFF

approved background colors

#5C45FF

#020c1c

Any color "400" from guidelines

Animated icons

Animated icons bring moments of delight and emphasis to our brand. They should be used sparingly to highlight key interactions, guide user attention, or add personality, without overwhelming the experience. Think of them as accents: purposeful, clear, and supportive of the content.

Please use no more than 3 animated icons in one visual space, you should not see more than 3 animations at one time to reduce visual overload.

🗒️ Please use the same approved background colors as the above icons (example: for blurple animated icons, follow the guidelines for the blurple regular icons)

Download animated icons

Emojis

Emojis aren’t just for decoration—they’re a language in and of themselves. In most contexts, their playfulness is also very on-brand. You can use the built-in emoji keyboard on your Mac, or copy and paste a PNG image of the emoji. I have included a folder with PNG versions of some of the most popular emojis. Use them wisely!

mac keyboard command

You can use the emoji keyboard on your Mac by pressing "control" + "command" + "space"

Icon crimes

You know the rules 😅. But just in case you feel tempted, here's a refresher.

Don't change color

Don't rotate

Don't stretch or scale

Don't use drop shadow