Logos, color, type, decks, and photos for Appcues teams and partners. Grab what you need and make something that moves people.
Everything in the system comes from our North Star, the logo. Its shape carries the meaning, and every color, crop, and curve follows it.
Always moving toward something. Optimistic, assertive, opinionated.
Irregular, flowing, and ongoing. Trustworthy, approachable, unexpected.
Morphing, friendly shapes that are comfortable with change and ready for it.
Icon, wordmark, lockup, and how to use them.
02Four color families and the rules that keep them calm.
03A serif that leads, a sans that supports, a mono for tags.
04Blobs, delicate lines, inner glow, and motion.
05Simple, organic line icons on a blob.
06Candid people, real moments, organic crops.
Our brightest color, Amp, is only for calls to action and inside the product.
Energy colors like Orchid, Coral, and Tidal are never full backgrounds. It feels loud, not credible.
Don’t mix families in a single piece. Restraint creates clarity.
Color moves from dark mode to light mode. Break with a pastel or neutral before starting a new flow.
Don’t shrink the logo below 35px.