Authentic

We show up as ourselves: helpful, honest, and human (or dolphin, depending on who you ask). Big ideas shouldn’t feel heavy, so we explain them simply and clearly. Our culture shows up everywhere—from our curious, positive energy to the proudly weird touches that remind people this is more than just software. Captain Cues is proof that personality belongs in a product. Being real isn’t an afterthought; it’s part of the experience.

Bold

We have a point of view, and we stand by it. We say what we believe with confidence, because it’s backed by over a decade of experience and the trust of 1,500 organizations. We’re not guessing. We know what we’re doing, and we’re not afraid to put our voice behind it.

Inspiring

We want customers to win—and we’ll do everything we can to help them get there. That means showing up with empathy and clarity, giving them the tools they need to move forward, and never slowing them down. We guide without lecturing. Teach without talking down. And when in doubt, we lean into momentum and keep things moving.

Strategic

Every choice we make ties back to outcomes: activation, retention, expansion. We focus on what drives real business results and know which levers to pull to get there. But strategy doesn’t have to sound stiff. Ours is sharp, but delivered with warmth. Thoughtful, not corporate.