👋 Welcome! If you’re looking for Appcues’ brand guidelines, you’ve come to the right place.

But first, a quick primer! A brand is the way a company is perceived by those who experience it. It’s much more than just a name, logo, or color palette, but each of those assets play a role in developing and reinforcing it. Most importantly, so do you!
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These guidelines were crafted to provide you with the assets, knowledge, and confidence to bring Appcues’ brand to life through your work. So go ahead and start exploring! Use the menu on the left to learn more and find the brand assets you need (along with detailed explanations about how to use each one).

Still have questions? Tanya can help! ⏬

➡️ NOTE: If you are looking for product specific guidelines, please see the Sonar Figma files and or contact Sam or Ale.